Baseball Toaster was unplugged on February 4, 2009.
By Marty Appel
As the days of Yankee Stadium wound down in September, there was a lot of talk about the majesty and perfection of the original, 1923-73 ballpark, and talk of how the remodeled park (1976-2008) paled in comparison.
I worked in both ballparks. Let me tell you, when the new one opened in 1976, nobody talked in disappointing terms. The feeling was that the new had captured the grandeur of the old, while adding the touches that made it more fan friendly, not to mention safer. The old place, after all, was no longer structurally sound and needed repair.
What has been largely forgotten over time is the horrible obstructed view seats in the original park, with so many steel poles extending through each deck, causing horrible sight lines. In addition, there were no escalators, the rest rooms were antiquated, the place was developing a seedy quality, and it wasn't attractive to fans. Barely a million a year were trekking up to the Bronx.
It's like the nostalgia for Ebbets Field. Few remember how narrow and uncomfortable the seats were. Your knees bounced off your chest. It was a terrible place to see a game.
The new place opened to generally rave reviews, and two million came to see it in year one. It was the first time an American League team had drawn that many people in a quarter century. Baseball was beginning to find its sea legs in the mid '70s after a decade of lost ground to the NFL. An exciting '75 World Series set the table. A Yankee pennant in a new Yankee Stadium in 1976 really set baseball into its modern marketing era.
The introduction of luxury suites, a modern marvel scoreboard, and hey unobstructed views from every seat turned Yankee Stadium into a fan delight. On top of that, the team began to shine with star after star. They won ten pennants in the new Stadium, and although they won zero between 1982-1996, the team was always competitive, always had star power, and became worthy of Broadway show prices.
Munson and Jackson were followed by Winfield and Mattingly, and they were followed by Jeter and Williams and O'Neill and Rivera. With skilled role players, the roster was finely crafted to produce not only championships clubs but also a likeable Yankee team a new concept to a sports culture used to either loving or hating the Yankees.
To me, the only regret about the modernization was that it eliminated the ability to have Yankee Stadium declared a landmark, and to keep the concrete walls standing. I welcome the new stadium. No one ever expected the team to draw four million a year, and they just plain outgrew the current one.
But it would have been nice to see the concrete shell, the one that goes back to 1923, find a way of remaining, no matter what will ultimately come to be on the land itself.
Marty Appel attended his first Yankee Stadium game in 1956, and worked for the team from 1968-92, first in PR and then as TV producer. He now runs Marty Appel Public Relations and is the author of the forthcoming biography, MUNSON: The Life and Death of a Yankee Captain (Doubleday).
I'd also really like there to be some tangible remain of the old place. It really doesn't seem necessary that it should become a parking lot.
Meanwhile, two places where Appel is unable to let go of his former position as head of Yankees PR: 1) the Yankees weren't "always competitive" in the remodeled Stadium. They had a six-year stretch of fourth-place-or-worse finishes, four of which included losing records. 2) the Yankees' attendance didn't "just plain outgrow" the remodeled Stadium. If that was the impetus for the move, the capacity of the new Stadium would be larger, not smaller. Appel is contributing to the misinformation put forth by the team (as evidenced by his assertion that when the remodeled Stadium went into use, "The introduction of luxury suites . . . turned Yankee Stadium into a fan delight."). Oy.
I can't speak to the condition of the old yard ca. 1973. Anyone out there that can, please pipe up.
Only two? I felt like the whole thing was a excerpt from a brochure...
I'd much rather have read about what the feeling was in the front office the day the renovated Stadium opened for the first time, or what people's reactions were when they walked back through the gates not some sort of justification on why 'time marches on' ...
Didn't Marty ever actually watch any of the games, or was he simply marveling at the sight lines and spacious seating for 20 years?
They were in the division races in 1988 & 1993.
Also, speaking of luxury boxes, isn't that the real reason for moving?
I think you could argue that the Yankees were competitive in every season except 1989-1992, the 4-year period that you noted. Over a span of 32 years, I think that comes pretty close to "always".
I also think Appel has a very valid point about the team outgrowing the old Stadium. It isn't an issue of how many people you can pack in, but how comfortable and safe the place is. I know that I have wondered about those things standing in a long concession line, squeezing into small seats and tight rows as well as being herded down the narrow ramps after a game. Those concerns are not propaganda...they are real issues presented by the team's attendance explosion.
They didn't build the new one b/c they wanted to draw more fans. They want to draw more money. Luxury boxes, more concessions, etc.
Not that there's anything wrong with that... ;)
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